IL using The Onion to reach young uninsured
Trying to sell young adults on the idea of health insurance before an upcoming deadline, Illinois officials announced Monday they are launching an ad campaign with the satirical online newspaper The Onion. Banner ads on The Onion website will depict a toy action figure with the words: ''Man without health insurance is forced to sell action figures to pay medical bills.'' The ads say: ''Get Covered. Don't sell your action figures.'' The Onion has run humorous news articles about President Barack Obama's health law in the past. One headline read: "Nation recalls simpler time when health care system was broken beyond repair."
- Governors Push to Expand Role of PAs, Telemedicine
- Why Open Payments Irks Physicians
- 3 More Pioneer ACOs Say They Will Quit
- Top Provider Billing Mistakes Are Changing
- Telemetry Overuse Cost Health System $4.8 Million in One Year
- Ebola in the U.S.: Reason to Fear, to Hope, to Prepare
- Employee Engagement: Make It Meaningful
- Overcoming a Payer Mix 'Nightmare'
- Difficult Patients: It's Not Them, It's You, Doctor
- IV Fluids Shortage Continues