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Healthcare Advertising Review, May/June 2008
HAR's May/June issue features multi-Integrated advertising campaigns and effective examples of direct mail campaigns for external communications. Advisors comment on whether or not direct mail is an effective marketing medium and the best ways to go about using it for your facility.
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- Some physicians not always honest with patients
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- Getting to the Heart of Cardiology Alignment
- Payment Cuts to Critical Access Hospitals 'Inevitable'
- Medicare Physician Payment Rule Factors in GPCI
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- Marketing Health Coach Services
