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Front office staff can make or break your practice

Staff members often not familiar with your Web site, fail to direct patients

Is your front office staff helping you grow your plastic surgery practice, or are you losing patients because prospective customers get a bad impression of your practice? Some surgeons and customer service experts caution that you might not realize how much damage is being done out front while you’re working hard in the back.

In particular, front office staff may be unfamiliar with your practice’s Web site and not directing prospective patients to the site for more information.