Consumer diagnostics poised for growth

Consumers have access to an increasing range of at-home diagnostic tests. The public is embracing them, and, from women’s magazines to newspapers and news networks, they are getting extensive media attention. The tests are, for better or worse, an embodiment of CDH: interested consumers with access to sophisticated, personalized tools, taking their health into their own hands.

But for these tests to be meaningful, they will have to do more than provide raw data to users; they will need to connect individuals with resources to act on the results and enhance their health. It’s a familiar refrain to anyone following CDH issues: the need to connect the dots between information and action.