There’s no substitute for the personal touch, no matter how good your technology is or how sophisticated your workers are. Just ask the people at A.D.A.M., an Atlanta-based provider of health information and benefits technology.
In the first year of its CDHP, A.D.A.M. had a roughly 50% enrollment. And although its tech-savvy workers had access to a suite of tools, one of the most crucial factors to the successful launch was personal communications.