Tech tools can drive CDHP enrollment, but face-to-face contact is still crucial to success

There’s no substitute for the personal touch, no matter how good your technology is or how sophisticated your workers are. Just ask the people at A.D.A.M., an Atlanta-based provider of health information and benefits technology.

In the first year of its CDHP, A.D.A.M. had a roughly 50% enrollment. And although its tech-savvy workers had access to a suite of tools, one of the most crucial factors to the successful launch was personal communications.