Your practice can thrive in down economy if you get creative, respond to patient concerns

Like many professionals whose business depends on people spending discretionary income, plastic surgeons are focused on how to maintain their practices in a struggling economy. But are you setting your sights too low?

Some surgeons and marketing experts say there is no reason to settle for merely maintaining the status quo in the current economy, adding that creative marketing strategies and practice management might help you to grow your practice, even as the rest of the economy lags.