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Added value can boost your practice in a down economy

Editor’s note: This is the last article in a two-part series focusing on how plastic surgeons can help their practices grow, not just survive, even when the economy is in a down cycle. July’s article showed how aggressive marketing and other strategies can grow your practice. This month’s article addresses value-added ideas that can bring in more patients.

During a recession, people naturally want more value for their money. It’s true at the grocery store, the hardware store, and yes, your plastic surgery practice.

Find ways to give your patients more than they expect—and more than they can get from your competitor across town—and you could see your practice grow even as the economy slows, some surgeons say.