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Creating rapport from the outset will pay off in the end

Every plastic surgeon knows that the success of a practice can depend on good referrals from satisfied patients, and you know it is important to assess patients carefully in the first interaction. But have you ever thought about how the two goals are related?

A good patient consultation can be the first step in an effort to obtain patient referrals, says Catherine Maley, MBA, president of Cosmetic Image Marketing in San Francisco.