Subscribe
Intelligence Unit
Special Reports
Special Events
Sponsored
Departments
- Leadership
- Finance
- Technology
- Physicians
- Community Hospitals
- Health Plans
- Marketing
- Quality
- Nursing
- HR
Follow Us
Marketing to boomer women
It is no secret that baby boomers are the single most powerful economic age group in American history. It is also no secret that women are key drivers of the vast majority of healthcare decisions. So in light of these truths, why have healthcare marketers so seldom targeted the boomer woman?
Be the first to make a comment
Most Viewed
Most Emailed
- Some physicians not always honest with patients
- CMS Reveals Central Line Infection Rates, Finally
- Keeping Readmission Rates Low with Treatment Guidelines
- 5010 Logjam Means No Pay for Physicians
- Parkland Keeping Consultant's Analysis Under Wraps
- Getting to the Heart of Cardiology Alignment
- Payment Cuts to Critical Access Hospitals 'Inevitable'
- Marketing Health Coach Services
- Medicare Physician Payment Rule Factors in GPCI
- Leading Change is Tough from the Back of a Limo
