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Aligning Hospitals and Physicians Toward Value - Dec 2009

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Rewarding more than just a pretty advertisement

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by Marianne Aiello

The ornate stock exchange room at the Art Institute of Chicago was a symbolic location for the 2008 HealthLeaders Media Marketing Awards, guest speaker Gary Adamson, CEO of Starizon, said at the October 15 ceremony. The room represents aesthetic beauty and financial results, much like the Marketing Awards, which, unlike many other award programs, honors campaigns that set and achieve clear goals, Adamson said.

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