Be careful not to neglect your ’regulars’ while recruiting

With all the attention given to growth strategy, your organization needs to be careful not to neglect the physicians who can regularly be counted on to use your facility. The old adage of filling a funnel when business is running out the other end comes to mind, so it’s essential that a personalized, well-thought-out approach is in place to make certain your organization can grow business and maintain existing referrals.