Consumer Reports is dipping its toe into an increasingly popular area. The organization is working with groups in Wisconsin and Minnesota to develop physician ratings in those states as well, although they won't be focused on patient experience as they are in Massachusetts, says John Santa, director of the company's health ratings center. Minnesota's ratings will focus on quality of care, while Wisconsin's will focus on preventive care. Massachusetts doctors support the project, says Richard Aghababian, president of the Massachusetts Medical Society. "We want all of our physicians to feel they should be accountable for the care they provide," he says.