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How price transparency could end up increasing healthcare costs

The Atlantic, April 9, 2013

As a response to the hidden variability in healthcare prices, an increasing number of states have passed price transparency legislation. Federal legislators have even introduced several bills into Congress to make healthcare prices more transparent. In the traditional consumer marketplace, price transparency is a powerful force in incentivizing producers to raise the quality and lower the price of their goods. But will healthcare price transparency help reduce costs?