GW hospital uses out-of-context Reagan footage in ad

The Washington Post, June 25, 2013

A new TV ad for George Washington hospital invokes the dramatic shooting of President Ronald Reagan, who was whisked to GW after being hit by a would-be assassin's bullet, as well as his triumphant recovery. But some of the footage used in the spot is a bit out of context, depicting Reagan's rehabilitation at the then-Bethesda Naval Medical Center, not GW — and from a visit some four years after the shooting. In the new ad, a voice worthy of an action-movie trailer intones: "In one of the world's most powerful cities, one hospital stands strong: The George Washington University Hospital."


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