GW hospital uses out-of-context Reagan footage in ad
A new TV ad for George Washington hospital invokes the dramatic shooting of President Ronald Reagan, who was whisked to GW after being hit by a would-be assassin's bullet, as well as his triumphant recovery. But some of the footage used in the spot is a bit out of context, depicting Reagan's rehabilitation at the then-Bethesda Naval Medical Center, not GW — and from a visit some four years after the shooting. In the new ad, a voice worthy of an action-movie trailer intones: "In one of the world's most powerful cities, one hospital stands strong: The George Washington University Hospital."
- How Top-Ranked MA Plans Earn Their Stars
- How Hospitals Can Become 'Upstreamists'
- WellPoint Dominates Nearly Half of Markets, AMA Says
- CMS Offers Some ACOs $114M for 'Upfront' Costs
- Readmissions: No Quick Fix to Costly Hospital Challenge
- 4 Ways to Lower the Cost to Collect from Self-Pay Patients
- Ebola: Second TX Nurse Diagnosed After Improper Protective Gear Application
- 4 Tips for Managing Employed Physicians
- Providers Ask HHS to Address EHR Interoperability Barriers
- The Drug Price Reform Debate