Webcast: Metrics and Marketing—Proving Value in Healthcare Marketing
Date: September 25, 2013, 1:00–2:30 p.m. ET
Join marketing veterans from Capella Healthcare and Jarrard Phillips Cate & Hancock to learn how to implement and measure marketing efforts under common resource challenges found at small to midsize hospitals and health systems.
- Senators Hear How Two-Midnight Rule Harms Patients, Hospitals
- 3 Management Lessons from a Supermarket Debacle
- Handshaking Spreads Germs. Get Over It.
- Healthcare Costs Start With What We Eat
- Hospitals Likely to Outsource ICD-10 at Launch
- IOM Identifies GME Problems, Calls for Finance Changes
- CMS Confirms ICD-10 Deadline
- Anatomy of 3 Health System Rebranding Efforts
- Premium Subsidy Fight Creating Uncertainty for Hospitals, Health Plans
- Medicare Advantage Carriers See 'No Choice' But to Accept Cuts