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Contractors hoping to win work marketing healthcare options

The Washington Post, August 5, 2013
With the technical part of building state and federal health insurance exchanges mostly complete, contractors are now hoping to find work communicating with potential customers. Companies from Adobe to Maximus are looking to work that will involve first-hand interaction with citizens, meaning they must prepare to combat misinformation and boil down complex decisions. Adobe, which has a government-focused office in Tysons Corner, has already been working with state exchanges, which are online marketplaces that allow individuals to shop for insurance coverage. The company said it previously won work providing its digital signature technology to Rhode Island's exchange, so that users can produce a legally binding signature even on an iPad, and has sold software to California that allows enrollees to automatically populate forms so that they save time.