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In the past, technologically progressive healthcare organizations offered consumers a buffet of Web-based services--online scheduling, access to medical records, and communications services, to name a few. The fare was fresh, robust, and varied, and consumers left the site feeling satiated. But a buffet, no matter how filling, can’t compare to the service, ambiance, and class of a sit-down meal at a five-star restaurant. Today, cutting-edge healthcare organizations are combining their services into an integrated and complementary whole. The customer-friendly approach means users no longer have to stand around, plates in hand, going from table to table to find what they need. How can you take your organization’s online customer service to the next level? It starts with the electronic medical record (EMR). This application doesn’t just allow healthcare organizations to easily distribute information among clinicians. It also provides a means to reach out to customers and offer them a host of services.