Drugmaker ads to target Obama idea

The Washington Times, November 17, 2008

The nation's largest pharmaceutical lobbying group is preparing a multimillion-dollar public relations campaign to tout the importance of free-market healthcare and undercut an expected push by the Obama administration for price controls of prescription drugs. The effort will include a national television commercial, and is the first salvo in what likely will be a huge battle over healthcare reform during the Obama presidency. Other major industries are also gearing up for the fight, including big businesses and insurance companies.