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Children's Hospital tries 'crowdfunding'

The Sacramento Bee, November 21, 2012

UC Davis Children's Hospital in Sacramento is among those taking part in the launch of a "crowdfunded" hospital gift catalog, an Internet-based effort that raises money via small contributions from a large group of people. The national campaign is led by Fundly, which bills itself as the world's largest crowdfunding-for-good platform, and Children's Miracle Network Hospitals. The effort enables individuals to purchase medical equipment and care for children at the hospital.