Perhaps you've noticed their full-page ads in your local newspaper. In late 2012, a new series began showing an anesthetized woman laid out on an operating table. The stark headline reads "BE CAREFUL WHAT YOU CUT." The ad goes on to explain: "Reducing the deficit is essential. But at a time when our nation faces a critical shortage of doctors, cutting federal support for doctor training will jeopardize access to care and turn back the clock on life-saving cures and medical discoveries." These ads are brought to you by the Association of American Medical Colleges and are part of an extensive lobbying and public relations effort.