Hospitals emerging as powerful healthcare sales force
As community groups, brokers and insurers prepare to recruit people for enrollment in medical plans that go on sale in October under the health-care overhaul, nobody has a bigger financial stake in their success than hospitals. And few may work harder to sign up consumers for the health-insurance marketplaces than hospitals themselves. "This is a major project for the next year," said Craig Cooper, spokesman for Genesis Health System of Iowa, which hopes to enroll thousands of patients and substantially cut its $60 million annual bill for people who cannot afford to pay for care.
- Why Is Healthcare Price Transparency So Hard?
- 5 Hot Healthcare Ideas from SXSW
- EHR Spending Continues, But Jury Still Out on ROI
- Two-Midnights Rule Spells Grim Financial Forecast for Hospitals
- Researchers Link ICD-10 Shift to Financial Losses
- The Trouble with Hospital Price Transparency
- Hospital Groups Strike Back at Hospital Rating Systems
- 4 Marketing Tactics for Hospitals on Instagram
- Adverse Events from Insulin Prescribing 'An Epidemic'
- Hospital CEO Turnover Hits Record High