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Orlando hospitals vie for heart-transplant programs

Orlando Sentinel, April 18, 2008

Both Orlando Regional Healthcare and Florida Hospital are filing applications with the state of Florida to start a heart-transplant program in Orlando. Both already are heavily marketing their cardiac services, using billboards and full-page ads to promote themselves. East Central Florida is the only region in the state without a heart-transplant program, but no other metropolitan area has more than one such program. Neither hospital system would say whether it planned to oppose the other's state-required application.