Leadership
Industry Surveys
Breakthroughs Reports
Events
Departments
- Leadership
- Finance
- Technology
- Physicians
- Community Hospitals
- Health Plans
- Marketing
- Quality
- Nursing
- HR
- Service Lines
The customer-centered innovation map
Harvard Business Review, May 2, 2008
Very few companies use the perspective of "getting the job done" to discover opportunities for innovation, say writers for the Harvard Business Review. Instead, the innovation journey for many companies is little more than hopeful wandering through customer interviews. The unsystematic inquiry may occasionally turn up interesting tidbits of information, but it rarely uncovers the best ideas or an exhaustive set of opportunities for growth. Instead, by thoroughly mapping the job a customer is trying to get done, a company can discover opportunities for breakthrough products and services, the article states.
Most Viewed
Most Emailed
- 10 Major Changes to Health Reform in House's Reconciliation Bill
- Cardiology Group Fights Medicare Pay Cuts by Offering Concierge Services
- Primary Care is Unappealing to Many Medical Students
- Where Have All the CEOs Gone?
- Match Day a Reminder of Primary Care's Struggles
- Can 'Deadly Deliveries' Be a Wake-Up Call to Physicians, Hospitals?
- CBO: Latest Health Reform Bill Would Cost $940 Billion
- CEOs: Employee Retention Is Your Job
- 3 Lessons U.S. Healthcare Can Learn from France to Cut Infections
- Ten Ways to Increase Nurses' Time at the Bedside
