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English city to reward people for keeping fit

AP/Yahoo News, November 12, 2008

The English city of Manchester is hoping to fight fat with a reward system that works like a retail loyalty card. Residents will be rewarded for keeping their feet on the treadmill and their fridge stocked with healthy food. Starting next fall, Manchester residents will be able to swipe their rewards cards and earn points every time they buy fruits and vegetables, use a community swimming pool, attend a medical screening, or work out with a personal trainer. Points can be redeemed for athletic equipment, donations to school athletic departments, and personal training sessions with local athletes.