Healthcare Reform Mythbusting

Hearing constant chatter about healthcare reform as I do on this job, you would think any hospital or health system CEO who isn't busily making job offers to all his physicians or feverishly putting together the pieces of her institution's accountable care organization structure is also not too focused on keeping his or her job for much longer.

But that's not necessarily so. While indeed those two strategic moves are very popular and might ultimately prove essential to many hospitals or health systems, they're certainly not any kind of panacea—and they may not be right for everyone—even in the long term.

Ultimately, your institution will be judged on your ability to add value to healthcare delivery and improve health, which is why it's no surprise that in our just-released (and free) 2012 HealthLeaders Media Industry Survey, care coordination and quality of care is the single biggest strategic challenge for 30% of organizations.