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Opinion: A hospital network with a vision

The New York Times, January 17, 2013
As the United States struggles to find new business models for health care, some innovators are looking to other industries, ones that provide high-quality services for low prices. In a recent article in The New Yorker, for example, Atul Gawande suggests that the Cheesecake Factory restaurant chain—with its size, central control and accountability for the customer experience—could be a model of sorts for health care. That's not as outlandish as it seems. The world's largest provider of eye care has found success by directly adapting the management practices of another big-box food brand, one that is not often associated with good health: McDonald's.