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Comparison shopping coming to Highmark

Pittsburgh Post-Gazette, February 11, 2013

Highmark officials want to make shopping for health care as comfortable as shopping for a car or house—and they plan to do it by shining a brighter light on cost and quality data for local hospitals and physicians. When the Pittsburgh insurer's program is fully in place this spring, officials say Highmark members will be able to find data online on how physicians and hospitals rate against national quality data, as well as information about a doctor's medical training and board certifications.