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Oklahoma City hospital posts surgery prices online; creates bidding war

KFOR, July 10, 2013

An Oklahoma City surgery center is offering a new kind of price transparency, posting guaranteed all-inclusive surgery prices online. The move is revolutionizing medical billing in Oklahoma and around the world. Dr. Keith Smith and Dr. Steven Lantier launched Surgery Center of Oklahoma 15 years ago, founded on the simple principle of price honesty. Surgery Center of Oklahoma started posting their prices online about four years ago. The prices are all-inclusive quotes and they are guaranteed. "When we first started we thought we were about half the price of the hospitals," Dr. Lantier remembers. ?Then we found out we?re less than half price. Then we find out we're a sixth to an eighth of what their prices are. I can't believe the average person can afford healthcare at these prices."