Leadership
e-Newsletter
Intelligence Unit Special Reports Special Events Subscribe Sponsored Departments Follow Us

Twitter Facebook LinkedIn RSS

Obamacare marketing push on hold

Politico, November 1, 2013

Team Obamacare is sitting on hundreds of millions of dollars of essentially frozen assets — yet another consequence of the failed launch of healthcare.gov. There's no point in an ad blitz directing people to sign up on a website that doesn't work. And while advocacy groups say they had always planned to spend more money on the back end to boost enrollment in lagging states at the end of this year and early next year, they didn't count on the opening month fizzle. The website bomb is more than just an inconvenience for the groups, stocked with people who have been working for years to ensure that insurance is available to all Americans.