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IL using The Onion to reach young uninsured

Boston.com / Associated Press, February 11, 2014

Trying to sell young adults on the idea of health insurance before an upcoming deadline, Illinois officials announced Monday they are launching an ad campaign with the satirical online newspaper The Onion. Banner ads on The Onion website will depict a toy action figure with the words: ''Man without health insurance is forced to sell action figures to pay medical bills.'' The ads say: ''Get Covered. Don't sell your action figures.'' The Onion has run humorous news articles about President Barack Obama's health law in the past. One headline read: "Nation recalls simpler time when health care system was broken beyond repair."