Apple steps up health push as it begins talks with insurers

ZDNet, August 22, 2014

Apple has been in talks with US health insurance firms, it has emerged - notably those that have already taken steps to integrate data from wearables into insurance policies. Apple has been preparing the ground for the launch of its Health application, which will debut alongside iOS 8 later this year. Besides recent talks with US healthcare providers and developers of health-related apps, Apple has also been courting large US health insurance firms. News of Apple's discussions with health insurers came via an interesting report from Bloombergtoday on the emergence of company-funded wearables in the workplace. The report notes that Apple has talked with America's biggest insurer, UnitedHealth, as well as fellow health insurer Humana.


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