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Client: Clarian Health, Indianapolis

Services: Content for patient portal.

Issues Addressed: Clarian wanted search-engine-friendly content easily integrated with price transparency site,

Winning Vendor: A.D.A.M., signed December 2006 after six-month search.

Selection Team: Seven-member group co-chaired by Kaylene Riemen, manager, Internet marketing and communications. Included reps from patient education, marketing and business innovation departments.

Evaluation Tools: Following live demos, ranked vendors on 10 categories on a scale of 1 to 5.

Key Considerations: Reading level of content; frequency of content review;
qualifications of writers and reviewers; usability for dial-up users.

Tipping the Scale: A.D.A.M.’s interactive content is DRG-coded, enabling quick linkage to price transparency site, “Our patient educators liked the way the content was written,” says Riemen. “Most consumers can understand it.”

Deployment: Began January 2007.

—Gary Baldwin