Winners of the 2007 HealthLeaders Media Marketing Awards

Best Branding Campaign

Best Branding, Small Hospital
Silver Award: Banner Alzheimer's Institute of Phoenix, AZ, for the "Banner Alzheimer's Institute" campaign
Gold Award: Marengo Memorial Hospital of Marengo, IA, for the "Marengo Memorial Hospital Branding" campaign

Best Branding, Medium Hospital
Bronze Award: St. Vincent Healthcare in Billings, MT, for the "Life's Calling" campaign
Silver Award: Onslow Memorial Hospital, in Jacksonville, NC, for the "Onslow Memorial Hospital Branding" campaign
Gold Award: Sacred Heart Hospital, in Eau Claire, WI, for "The Hope" campaign

Best Branding, Large Hospital
Bronze Award: Cleveland Clinic, in Cleveland, OH, for the "Letters to Tomorrow" campaign
Silver Award: Duke Medicine in Durham, NC, for the "This Is Duke Medicine" campaign
Gold Award: Covenant Health System in Lubbock, TX, for the "First Things First: Covenant's Guide to Pediatric Emergencies" campaign

Best Campaign Marketing to Physicians

Best Campaign Marketing to Physicians, Medium Hospital
Silver Award: Poudre Valley Health System in Fort Collins, CO, for the "Robotics" campaign
Gold Award: Cogent Healthcare in Brentwood, TN, for the "Pure Medicine: Physician Recruitment" campaign

Best Campaign Marketing to Physicians, Large Hospital
Silver Award: OhioHealth in Columbus, OH, for the "Physician Newsletters" campaign
Gold Award: Texas Health Resources, in Arlington, TX, for the "CareGate.net" campaign

Best Direct-to-Consumer Campaign

Best Direct-to-Consumer Campaign, Small Hospital
Silver Award: Grinnell Regional Medical Center in Grinnell, IA, for "The Dream" campaign
Gold Award: Queen of Peace Hospital in New Prague, MN, for the "Women's Health Center/Delivering Daily" campaign

Best Direct-to-Consumer Campaign, Medium Hospital
Bronze Award: Poudre Valley Health System in Fort Collins, CO, for the "Wow. What a View!" campaign
Silver Award: Bronson Healthcare Group in Kalamazoo, MI, for the "Bronson Bariatrics Program and Seminar" campaign
Gold Award: Carilion New River Valley Medical Center in Christiansburg, VA, for the "Urinary and Sexual Health Center Seminar" campaign

Best Direct-to-Consumer Campaign, Large Hospital
Bronze Award: Integris Health in Oklahoma City, OK, for the "Integris Men's Health University Initiative" campaign
Silver Award: Covenant Health System in Bloomington, IN, for the "March of Dimes WalkAmerica 2007" campaign
Gold Award: Clarian West Medical Center in Indianapolis, IN, for the "Clarian Breast Cancer" campaign

Best Internal Communications Campaign

Best Internal Communications Campaign, Small Hospital
Gold Award: Catholic Healthcare West East Valley in Gilbert, AZ, for the "Calendar" campaign

Best Internal Communications Campaign, Medium Hospital
Bronze Award: Chandler Regional Medical Center in Chandler, AZ, for the "Chandler Regional Medical Center Smoking Cessation Program" campaign
Silver Award: Good Samaritan Hospital in Suffern, NY, for the "Poof! Good Samaritan Goes Smoke Free" campaign
Gold Award: Piedmont Hospital in Atlanta, GA, for the "Soul Search" -- Piedmont Hospital's Employee Referral" campaign

Best Internal Communications, Large Hospital
Bronze Award: Grant Medical Center in Columbus, OH, for the "Grant's Anatomy" campaign
Silver Award: Touro Infirmary in New Orleans, LA, for the "Spotlight on Safety" campaign
Gold Award: Baylor Health Care System in Dallas, TX, for the "Smoke-Free Campaign/Baylor Free and Clear Program" campaign

Best Marketing Quality Campaign

Best Marketing Quality Campaign, Small Hospital
Silver Award: St. Elizabeth Hospital in Gonzales, LA, for the "Smile" campaign
Gold Award: Mercy Gilbert Medical Center in Gilbert, AZ, for the "Grand Opening" campaign