Outpatient opportunities exist, but cost-cutting continues to be an effective option.
Editor's Note: This article is based on Philip Betbeze's Jan. 15 online column.
Healthcare has been in growth mode as long as most of us can remember. Part of that is because demand for healthcare services grows along with the population. Healthcare follows demographic trends as much as any other industry. Volume demand also grows with leaps in technology, and some have even posited—with good evidence—that the mere presence of more facilities in which to obtain healthcare services promotes growth in and of itself.
But many experts say that growth is part of the problem. Actually, it's not the growth due to population increases that's the problem; it's the ever-increasing growth in cost per capita that has been outpacing GDP growth and inflation for a couple of decades now, with no interruption.
That's not sustainable long term, but you knew that already. In fact, that's why healthcare reform has been on legislators' front burner all of last year and into this one. But you knew that, too. You also know that your business of providing healthcare is in the crosshairs for cost and quality. Here's something you may not know, though: Hospital leaders, at least the ones we talked to for January's cover story, still think healthcare is growth industry.
One reason is that people are still demanding more healthcare, even as it has grown more expensive in terms of their budget. And for all the government's jawboning about cutting costs and improving efficiency in healthcare, the healthcare reform bill has been really mostly about guaranteeing coverage for a significant portion of the population that is underinsured or uninsured—not cutting the cost curve. So things might not be as bleak as they seem for your bottom line under healthcare reform. At least for now.
Dennis Vonderfecht is president and CEO of Mountain States Health Alliance, a health system based in Johnson City, TN. Much of healthcare's growth in the coming years won't come from the traditional hospital inpatient sector, he says.
"For our system, there really isn't much horizontal growth with respect to hospitals," he says. "However, we have over 200 employed physicians, and that number will dramatically grow as physicians and healthcare systems see the need to be a more integrated force."
Another area of growth for Mountain States is the ambulatory and retail side.
"More healthcare organizations are going directly to the patient to sell various items. In terms of our revenue, a bigger percentage will become outpatient versus inpatient."
Vonderfecht says Mountain States is well positioned with its network of ambulatory surgery centers, diagnostic centers, and urgent care clinics.