Qualify for a free subscription to HealthLeaders magazine.
Bellin Health Care Systems in Green Bay, WI, and the Diabetes Health and Wellness Institute at Baylor Health Care System in Dallas, developed ways to engage their populations:
- A farm stand. DHWI, which has treated thousands of patients in the year since it opened, offers fresh fruits and veggies to tempt its clientele to eat healthier foods. According to its president, Donna Rice, MBA, RN, CDE, FAADE, the farm stand now takes food stamps—important in a place like South Dallas, where the average annually salary doesn’t break $10,000.
- A community 10K. The aptly named Bellin Run had 18,701 participants in 2011. It’s the fourth-largest race of its kind in the country, says Pete Knox, executive vice president and chief learning and innovation officer there. “We think ultimately it’s going to require community grassroots efforts to get people engaged.”
- A partnership with 20 elementary schools. The idea of this Bellin program, called Thrive, is to promote a well-rounded, healthy lifestyle and to make exercise fun. “We’re trying to impact the health of children and their families,” Knox says.
- Ministerial help. A year and a half before DWHI opened, Rice approached 127 churches in the Dallas area to ask religious leaders to recommend someone from their church to be a Baylor ambassador. Today, a 15-person ministerial advisory board works with the Institute and what it has dubbed “community workers,” 40 trained individuals who go to churches and set up diabetes interventions.
- Top Reason for Nurse Turnover: Managers
- CEO Exchange: Pressure is On to Partner, Drive Quality
- Interventional Radiology No Longer a Sub-Specialty
- Behind the CVS Health Rebranding Strategy
- CMS Pitches Medicare Appeals Deal to Hospitals
- How MA plans to re-enroll 450,000 residents in health insurance
- House OKs Cassidy's 'keep your plan' bill
- Mobile Health Screenings Come Under Scrutiny
- Medicare is pricier in unhealthy states, study says
- Washington, Wall Street Gauge HIX Performance as Open Enrollment Nears