2007 HealthLeaders Media Marketing Professionals Survey

HealthLeaders Media, January 2, 2008

There's a shift under way in how healthcare leaders view marketing in tough financial times. Rather than cut marketing when money is tight, as has been standard in the past, the 2007 HealthLeaders Media Annual Marketing Professionals survey suggests hospitals are starting to view marketing as a way to expand market share or at least hold on to what they've already got.