Boston's Tufts Medical changes name, strengthens university ties

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Boston Globe, March 4, 2008

Tufts-New England Medical Center in Boston will unveil a new name, dropping "New England" and emphasizing the hospital's ties to Tufts University. The medical center will use part of the official university logo, and its pediatric affiliate for children will become Floating Hospital for Children at Tufts Medical Center. The rebranding will be accompanied by new signage to help make the medical school's campus appear more cohesive and by a $1.5 million advertising campaign to reintroduce Boston's oldest hospital.

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