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Sick of trends? You should be

BrandWeek, April 23, 2008

In this BrandWeek article, Eric Zeitoun writes that trends have the power to sway consumer attitudes, and the marketer who detects and embraces them can respond quickly and intelligently to the latest desires of the consumer. But because product life cycles have gotten so short, innovation has become a part-time job for many marketers, and the result is one very disturbing trend: too many trends, Zeitoun writes.