Anatomy of an uncommon hospital spot
Redsquareonline.com, May 7, 2008
The Birmingham-located Brookwood Medical Center decided to think outside of the box when creating their most recent ad campaign-literally. The ad features a doctor jack-in-the-box that the marketers created from scratch.
- Sharp HealthCare Leaves Pioneer ACO Program
- Acute Kidney Injury Gets New Focus
- CNO Leads $1M Charge for New Scrubs, Uniforms
- Interventional Radiology No Longer a Sub-Specialty
- NFP Hospitals' Revenue Growth at 'All-Time Low'
- Half of All Primary Care, Internal Medicine Jobs Unfilled in 2013
- MA an Insurance Proving Ground for Providers
- Targeting Self-Insured Populations
- mHealth Tackles Readmissions
- States Without Medicaid Expansion Search for Alternatives