Intelligence Unit Special Reports Special Events Subscribe Sponsored Departments Follow Us

Twitter Facebook LinkedIn RSS

How to unleash power of brand repositioning: A four-phase process

MarketingProfs, May 21, 2008
There is always a need to be innovative and reinvigorate, update, and recalibrate your company's brand. It's a great way to gain new customers and even ward off your competition. That's why many companies today are looking into repositioning their brand.