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Marketing messages 'irrelevant' for over 50s

Precision Marketing, June 4, 2008
The over-50s crowd feels that marketers aren't targeting them in advertisements, unless it's for senior-focused products like denture paste or arthritis cream. New research shows that more than half (59%) of the over 50s claimed that today's marketing did not target them and was irrelevant, rising to 65% among the over 65s.