Intelligence Unit Special Reports Special Events Subscribe Sponsored Departments Follow Us

Twitter Facebook LinkedIn RSS

The secrets of selling: Believing something and convincing others

Harvey Mackay, July 16, 2008
Business author and speaker Harvey Mackay outlines 12 secrets to sales success. Mackay says knowing something about your customer is just as important as knowing everything about your product, and that your reputation is your greatest asset. He also suggests positioning yourself as a consultant, a principle that more and more healthcare marketers are starting to embrace.