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Survey: Better data, measurement abilities, and ROI metrics boost marketing performance

MarketingProfs, July 16, 2008
Want to take your performance to that ideal level of highly effective and efficient marketing? It takes better access to detailed data and ROI discipline, but it also comes along with greater growth and better levels of budgets, according to the recently released Lenskold Group/Kneebone 2008 Marketing ROI and Measurements Study.