Q1 global advertising up 4% from 2007, healthcare sector biggest spender

Marketing Charts, July 30, 2008

Advertising spending around the world increased by more than 4% in the first quarter of 2008, compared with the year before. Globally, healthcare retained the majority share of ad spending, with just over 10% of all advertising activity. With 9% of global consumers ranking their health as their biggest concern today, according to the Nielsen Global Consumer Concerns report, this figure could continue to rise.