Kaiser starts fifth year of Thrive campaign
Pacific Business News, August 8, 2008
Kaiser Permanente announced it's moving ahead with a fifth year of its ubiquitous Thrive advertising campaign, a multi-media effort with an annual budget this year of $50 million. The latest incarnation will debut during coverage of the 2008 Summer Olympics opening ceremony in Beijing, China. Other new ads will launch next month, and the latest Thrive effort will focus more on the Internet and other "non-traditional" venues than in prior years. The television, radio, print and outdoor advertisements focus on topics such as prevention, wellness, and "thriving" at every stage of life, according to Kaiser.
- Patient Harm Data to Remain on Medicare's Hospital Compare Site
- Quiet ORs Better for Patient Safety
- Tavenner Confirmed as CMS Administrator
- Leapfrog Hospital Safety Scores 'Depressing'
- Building a Better Healthcare Board
- CMS Seeks to 'Rapidly Reduce' Medicare Spending with $1B in Grants
- Hard-Nosed About Physician Teamwork
- Healthcare Leaders Sound Off on Organized Labor
- Rural Healthcare Can Entice the Best and Brightest
- How Medical Debt Forgiveness Benefits Hospitals