Marketing
e-Newsletter
Intelligence Unit Special Reports Special Events Subscribe Sponsored Departments Follow Us

Twitter Facebook LinkedIn RSS

The doctor is out of Lipitor ad campaign

Chicago Tribune, September 3, 2008
Pfizer Inc. has resumed television ads for the cholesterol pill Lipitor, six months after stopping commercials with artificial-heart inventor Robert Jarvik that led to a congressional investigation. In the new ads, the endorser is a talent agent from the San Francisco area who tells viewers he started taking Pfizer's Lipitor after surviving a heart attack. Pfizer had run frequent TV ads from late 2006 through February in which Jarvik endorsed Lipitor. While he holds a medical degree, Jarvik never completed licensing requirements to practice medicine.