Marketing
e-Newsletter
Intelligence Unit Special Reports Special Events Subscribe Sponsored Departments Follow Us

Twitter Facebook LinkedIn RSS

Running a Hospital

Ad Out, September 24, 2008

Most consumers have become accustomed to ads by pharmaceutical companies in which they try to convince us that we are at risk for one or another disease and therefore should ask our doctors about their medications. Most people find those ads distasteful, and many believe that they result in unnecessary expenditures on healthcare. But it appears hospital advertising may be starting to take a turn down the same path.