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Consumer ads for medical devices subject of senate panel

The New York Times, September 24, 2008

While medical device makers increasingly pitch their products directly to consumers, some lawmakers, medical groups, and others are calling for restrictions on such advertisements, claiming they mislead patients. Some experts say that advertising a medical device can have more of an impact on a patient's well-being than a drug, because devices often require surgery to implant and may remain inside the body for years.