Online behavior: What marketers don’t know could hurt them
Marketers are starting to realize that a technique that engages one ethnic group doesn't necessarily work for another, and ignoring the intricacies of Hispanic behavior online could negatively affect marketers' abilities to reach this growing audience. A recent study by Communispace Corporation looked at more than 1,000 Hispanic members in two private, online communities. The study revealed several trends that not only validate the effectiveness of using online media such as communities and social networks to reach Hispanic audiences, but also offer strategic guidance for doing so more effectively.
- CFO Exchange: Smartphones Poised to Disrupt Healthcare, Says Topol
- Consumerism Drives Healthcare Branding, Rebranding Efforts
- PA Ranks See 'Phenomenal Growth,' Lack of Diversity
- CNO on Hospital Redesign: 'You Can't Over-Communicate'
- How Digital Strategy Shapes Patient Engagement at Boston Children's Hospital
- 3 Traits Personality Assessments Can't Reveal
- Half of All Primary Care, Internal Medicine Jobs Unfilled in 2013
- Antibiotic Overuse a 'Huge Threat' to Patient Safety, Says CDC
- Carondelet to Pay $35M to Settle Fraud Allegations
- CHS Hacked, 4.5M Patient Records Compromised